Bandhini Homeware Design

During my time at Bandhini I served as the sole in-house designer to create print & digital assets as well as website design & maintenance. Being that they were already a very established brand, I worked within their brand guidelines while also strategically improving and adapting the brand as the company grew and navigated the hectic Covid-19 turmoil through 2020/2021.

More specifically my role here entailed that I:

• Design bi-weekly newsletter emails (Mailchimp)
• Create and schedule/post social media content
• Photograph products, both lifestyle imagery and product photography
• Product design, cushion covers & wall artworks
• Upload products to the Shopify website
• Update website homepage graphics twice a month
• Design print assets for trade shows and packaging inserts
• Simple videography for bi-weekly styling videos

As I grew within this company, and with previous experience in retail, I developed a keen understanding of the systems and processes of retail business- product design & development, Manufacturing, Purchasing, and B2B & DTC Sales.